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info@adAgency51.com 877-526-0411
106 W. 4th St Suite 406 Santa Ana, CA 92701
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The Mayor of Anaheim promises program at the State of the City.
Anaheim Mayor Harry Sidhu is committed to delivering $250 million to neighborhood investment, and a program of this magnitude needed a theme as committed to residents as the funds — ANAHEI’M FIRST. Through in-depth stages of study, including multiple focus groups with locals, interviews with residents, city and business leaders, and research into enterprise/community partnerships, Agency|51 framed out the attributes of the ANAHEI’M FIRST program, and created the name, logo and style of the campaign.
Client: Visit Anaheim