Visit Anaheim

The Mayor’s neighborhood investment program is titled with Agency|51’s campaign theme.

Anaheim Mayor Harry Sidhu is committed to delivering $250 million to neighborhood investment, and a program of this magnitude needed a theme as committed to residents as the funds — ANAHEI’M FIRST. Through in-depth stages of study, including multiple focus groups with locals, interviews with residents, city and business leaders, and research into enterprise/community partnerships, Agency|51 framed out the attributes of the ANAHEI’M FIRST program, and created the name, logo and style of the campaign.