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106 W. 4th St Suite 406
Santa Ana, CA 92701
600 Chestnut St Suite 1046
Philadelphia, PA 1910
The Mayor of Anaheim promises program at the State of the City.
Anaheim Mayor Harry Sidhu is committed to delivering $250 million to neighborhood investment, and a program of this magnitude needed a theme as committed to residents as the funds — ANAHEI’M FIRST. Through in-depth stages of study, including multiple focus groups with locals, interviews with residents, city and business leaders, and research into enterprise/community partnerships, Agency|51 framed out the attributes of the ANAHEI’M FIRST program, and created the name, logo and style of the campaign.
Client: Visit Anaheim