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Valcourt Building Services

Strategic, business-to-business marketing to create the industry’s brand leader

Maximizing the existing sales culture with a multi-touch marketing program.

As one of the nation’s largest exterior maintenance providers, Valcourt has 3 divisions — each with distinct and highly expansive service offerings. Agency|51 was brought in as a strategic consultant for two key tasks: target new-business opportunities across all 8 markets, AND strategically integrate the brand. Over the years, we’ve transformed the Valcourt brand to maximize all marketing initiatives, and helped successfully launch several new programs and divisions — including SafeSite and ProXpress. Our work includes comprehensive tactics, namely, video development, PR, highly targeted emails, direct-response campaigns, social media, and more. Agency|51 helped Valcourt grow their LinkedIn following from 250 to 3500 in less than one year. We also launched a new-and-improved website, which increased web traffic by 20% in the first three months.

Strategy: Brand Launch & Awareness

Client: Valcourt Building Services

Category: Business to Business