USC Credit Union

New member acquisition, and cross-selling banking products.

Marketing that brings greater banking value to the Trojan Way.

Agency|51 boosted the digital channels for the credit union to drive applications for loans and banking products. By tapping into the affinity of the “Trojan Way”, all digital ads and targeted emails incorporated the bold design of the “cardinal and gold”. The marketing funnel featured multiple tactics, including Website pages, multi-version digital display ads, member/nonmember emails, and a highly stylized welcome brochure.