Stanford Federal Credit Union

Creating a new credit union brand, logo, and overall employee culture.


Creating a genuine credit union brand with a tradition of being untraditional!

The challenge was to stay relevant in a market (Palo Alto, CA) surrounded by innovation. At one point, Stanford Federal Credit Union (SFCU) was a market leader (first to offer online banking!); but SFCU had lost its way. Following an intense research and strategy phase, Agency|51 relaunched SFCU with a tradition of being untraditional. The strategy resonated with the market’s thought-leaders. We unleashed a full-scale market effort with major branding campaigns, TV, direct mail, branch merchandising, digital ads, paid search, social (including a growth by thousands of followers), pre-roll online, email, community outreach, PR and more. We built a brand and changed the SFCU culture.