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South Carolina Federal Credit Union

0% credit card offer delivers heroic interest and increases member accounts

ZERO is our HERO is so successful, it even had a sequel!

South Carolina Federal was looking for the best 0% credit card balance transfer concept to increase existing member accounts, and grow acquisition with new prospects. With the surge of character movies, cosplay, and major events like Comic-Con, we promoted the power of savings with a credit card balance transfer that turned “ZERO” into the hero. He’s always saving the good people of South Carolina (“Zero, thanks for nothing! You’re welcome!”) The success of the promotion led to a follow-up/serial campaign — ZERO IS OUR HERO is BACK!