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Samueli Academy

Marketing to drive donations for a multi-million dollar capital campaign.

The marketing tools for breaking ground and opening doors.

Samueli Academy — through the Orangewood Foundation — is a highly successful high school that is on a mission to do even more for underserved students. The growth of the academy includes adding more levels (middle school), as well as creating residential housing, right on campus. All with the pledge to provide an environment built for the success of students. Agency|51 helped create an integrated mix of touchpoints to assist in the donor journey, and developed the key theme and style for the “ground breaking/door opening” event.