Kidding aside, we’re anxious to start!
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106 W. 4th St Suite 406
Santa Ana, CA 92701
600 Chestnut St Suite 1046
Philadelphia, PA 1910
Relaunching a destination brand to showcase a NEW ‘SIDE OF CLASSIC CALIFORNIA.
The City of Riverside spent $1.6B over five years to renovate the area, as well as a transformation of the renowned Convention Center. Agency|51 stepped in to fill the city and center with visitors. We started with a full brand rebuild, including discovery and research to ensure that we captured the essence of our destination, and that it also resonated with our “SMERF” meeting market. The “NEW ’SIDE OF CLASSIC CALIFORNIA” was born, and continues as a key driver of the style and spirit for marketing.
Strategy: Brand Launch & Awareness
Client: Valcourt Building Services
Category: Business to Business