A playbook in launching a sub-brand by leveraging the master brand (Valcourt).

Hand-in-hand, brand-in-brand, generating business in both directions.

ProXpress was the culmination of demand meets brand. Valcourt seized an opportunity to launch the industry’s only dedicated solution to small maintenance projects and repairs. Agency|51 created the name, brand identity and launch campaign to accelerate awareness and generate leads. Customers responded. The messaging, strategy and design integrated to define an entirely new value proposition to engage new prospects. The launch generated significant response, leading to an elevation of marketing efforts to scale outreach even further.