Primo Hoagies

Boosting retail sales with social and seasonal promotions.

Primo owns National Hoagie Day In “likes” and in stores.

It was May 5, and the holiday was National Hoagie Day. The goal was to make it officially Primo. So, Primo gave away nearly 10,000 free hoagies! And to keep the celebration going, they offered $5 hoagies all day long. Agency|51 helped PrimoHoagies spread the word through PR, radio, e-blasts, and most notably, via social media. By May 5, the PrimoHoagies Facebook page saw a 10% increase in page “likes” and a 320% increase in engagement. That means over 27,000 people actively “liked,” commented, and shared the National Hoagie Day boosted posts in anticipation for the big day.