Creating the Logo, Brand, Gala Fundraisers, and marketing of traveling exhibitions.

Helping retail sales for first-time and return museum visitors.

Anaheim had a mission to boost the arts in the city. Agency|51 had the vision for the logo and spirit of the museum. Collaborating with city leaders, Agency|51 created the clean, artistic lines of the MUZEO logo, allowing for the “O” to act as a spotlight for current/future exhibitions — an attraction always changing within MUZEO. From the original grand opening, to critical gala fundraisers, to reasons to return (or discover for the first-time), the periodic campaigns were anew with each traveling exhibition.