Jacuzzi Outdoor Living

Making a local-level connection with a global brand.

The new Jacuzzi Outdoor Living store was the first direct-to-consumer location for the company that arguably created the hot tub industry. Typically, consumers purchase Jacuzzi products through licensed retailers. Marketing was much like a start-up, generating accelerated awareness of the retail location, connecting on a local level message strategy with the market-area, and targeting locals with can’t-miss “store-only” sales opportunities.