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Making a local-level connection with a global brand.
The new Jacuzzi Outdoor Living store was the first direct-to-consumer location for the company that arguably created the hot tub industry. Typically, consumers purchase Jacuzzi products through licensed retailers. Marketing was much like a start-up, generating accelerated awareness of the retail location, connecting on a local level message strategy with the market-area, and targeting locals with can’t-miss “store-only” sales opportunities.
Client: Jacuzzi Outdoor Living