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Marketing ongoing sales events to generate retail store traffic.
Developing a steady sales funnel is critical for a retail store location. The key is to populate the pipeline with buyers at different stages of the journey. From awareness to consideration to purchase. Each store promotion re-energized the reason to believe, and reason to buy, with a spirited new promotion. The market area was precisely targeted with geo-fencing ads, digital advertising, SEO/PPC, pre-roll video, radio and cable TV. Each campaign delivers new excitement, new incentives and reasons to shop local at Jacuzzi Outdoor Living.
Client: Jacuzzi Outdoor Living