House of Blues

Marketing membership and the opening of the chain’s boldest dining and music venue.

Creating a harmony of Tastes and tunes.

Most consumers know House of Blues as a legendary venue for incredible music. Agency|51 created the branding and message strategy for two key operations for the chain — the Restaurant & Bar, and the exclusive membership in the Foundation Room. Following a deep strategy phase, Agency|51 unveiled a new spirit on tastes and tunes, and the VIP life. From videos to digital, direct mail to menu creativity, we conveyed a total entertainment experience. And we followed up with the launch of the grandest House of Blues location in the nation.