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106 W. 4th St Suite 406
Santa Ana, CA 92701
600 Chestnut St Suite 1046
Philadelphia, PA 1910
Marketing membership and the opening of the chain’s boldest dining and music venue.
Most consumers know House of Blues as a legendary venue for incredible music. Agency|51 created the branding and message strategy for two key operations for the chain — the Restaurant & Bar, and the exclusive membership in the Foundation Room. Following a deep strategy phase, Agency|51 unveiled a new spirit on tastes and tunes, and the VIP life. From videos to digital, direct mail to menu creativity, we conveyed a total entertainment experience. And we followed up with the launch of the grandest House of Blues location in the nation.
Client: House of Blues