Hollenbeck Palms

Generating leads for a retirement community through integrated digital channels.

Mixing modern marketing channels for a historic retirement location.

Agency|51 helped activate multiple marketing channels to welcome new interest from prospective residents to this thriving retirement oasis. From digital ads to PPC to targeted emails to Facebook advertising — even traditional printed newsletter preferred by select targets — along with social strategies, the goal was to create accurate tracking of leads, and determine the most influential audience, including prospect residents, and their adult children.