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Confronting cancer requires being direct with marketing.

Joining Katie Couric and others to help defeat colorectal cancer.

Some marketing is about hitting consumers right between the eyes — or the cheeks. Sure, colorectal cancer can be an awkward subject, but the marketing needs to get right to the source. Agency|51 has a passion for giving back, and supporting cause marketing that can save lives. From creating the logo, social posts, fundraising themes, videos, the “don’t be a butthead” display, and more, it feels good to share ways to help stop cancer before it starts.