Dana Point

Branding a destination with events, meetings marketing, and more.

Web, video, social and global PR transforms a Dana Point’s brand.

The destination of Dana Point lacked significant awareness compared to its coastal neighbors like Newport and Laguna beaches. Yet, Dana Point had no equal with the collection of opulent resorts — the Ritz-Carlton Laguna Niguel, St. Regis Monarch Beach, Marriott Laguna Cliffs, and the DoubleTree by Hilton Doheny Beach. Agency|51 quickly changed the narrative by establishing Dana Point as a “transformative experience”, and staging an international event (the Elephant Parade) to dramatically increase awareness of oft-overlooked destination. Agency|51 built the entire brand, the web site, the integrated marketing channels, highly targeted B2B promotions to the meetings/conventions market, and numerous promotional campaigns to significantly increase the following and bookings to Dana Point.