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Dana Point – Illuminocean

Event marketing of inaugural holiday light festival

40 nights of holiday lights transforms harbor.

Agency|51 put Dana Point in a whole new light during the holiday festival — Illuminocean. The objective was to celebrate the community, and own a special time of the year, with a distinction that the other coastal communities did not offer. Illuminocean was a mile-long holiday village of light displays, features and walk-through illuminated attractions. The event offered 40 straight nights for locals and new visitors to visit Dana Point, experience the harbor, and enjoy special events from late November to early January.