Dana Point – Elephant Parade

Agency|51 procures US debut of event, and increases web visits by over 600%.

Elephant Parade: Welcome to America, brought over 80 baby Asian elephant sculptures to Dana Point, Southern California. The ten-week exhibition marked the U.S. debut of the international art exhibition focused on raising awareness and support funding for the Asian elephant species, now threatened with extinction. Through local events, out-of-market showcases and direct traffic to Dana Point, more than 275,000 people viewed the exhibition elephants firsthand. Web traffic increased by over 600%. Facebook jumped nearly 700%. Instagram grew by over 1,000%. And the auction raised over $250,000.