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A local credit union uses big star for awareness campaign.
There was only one Leslie Nielsen. His persona and delivery were unmatched. He was distinct. He played a lovable bumbler, who ultimately always solved the problem, even though he’d hilariously get in the way of the progress. He was a perfect fit for Arizona Federal’s “easy banking” value proposition. Agency|51 negotiated a multi-year contract with Leslie to prove that if he could figure out how easy banking was at Arizona Federal, anyone could. From building sets, to customizing Leslie’s props, Agency|51 sustained new, creative ways for Leslie to share the ease of Arizona Federal.
Client: Arizona Federal Credit Union