Arizona Federal Credit Union

A local credit union uses big star for awareness campaign.

Movie legend Leslie Nielsen took spokesperson marketing to hilarious levels.

There was only one Leslie Nielsen. His persona and delivery were unmatched. He was distinct. He played a lovable bumbler, who ultimately always solved the problem, even though he’d hilariously get in the way of the progress. He was a perfect fit for Arizona Federal’s “easy banking” value proposition. Agency|51 negotiated a multi-year contract with Leslie to prove that if he could figure out how easy banking was at Arizona Federal, anyone could. From building sets, to customizing Leslie’s props, Agency|51 sustained new, creative ways for Leslie to share the ease of Arizona Federal.