Kidding aside, we’re anxious to start!
Let us know how we can help.
106 W. 4th St Suite 406
Santa Ana, CA 92701
600 Chestnut St Suite 1046
Philadelphia, PA 1910
Affinity marketing comes to colorful life with the crimson tide community.
As a smaller financial institution with a limited marketing budget, Alabama Credit Union (ACU) was struggling with awareness, and acquisition of new members. Agency|51 created a strategy was to sensibly leverage TV and online video to elevate awareness — all with a cost-effective media spend. After in-depth market, member and operations research, Agency|51 leveraged the authenticity of ACU with “You Are Alabama. We Are Your Credit Union.” The genuine, people-first messaging boosted membership, savings, loans, and social engagement. The campaign continued with direct-response TV, video, emails, Facebook promos and more.
Client: Alabama Credit Union