Alabama Credit Union

Affinity marketing comes to colorful life with the crimson tide community.

You are Alabama. We are Your Credit Union.

As a smaller financial institution with a limited marketing budget, Alabama Credit Union (ACU) was struggling with awareness, and acquisition of new members. Agency|51 created a strategy was to sensibly leverage TV and online video to elevate awareness — all with a cost-effective media spend. After in-depth market, member and operations research, Agency|51 leveraged the authenticity of ACU with “You Are Alabama. We Are Your Credit Union.” The genuine, people-first messaging boosted membership, savings, loans, and social engagement. The campaign continued with direct-response TV, video, emails, Facebook promos and more.